Humber/Ontario Real Estate Course 2 Exam Practice

Which strategy is considered effective for real estate salespeople to attract potential clients and customers?

1. Advertising in newspapers

2. Referrals from satisfied clients

3. Social media campaigns

4. Hosting open houses

5. Bidding services

6. Cold-calling

The correct answer is: Referrals from satisfied clients

Referrals from satisfied clients are considered an effective strategy for real estate salespeople to attract potential clients and customers. This is because when clients are happy with the services provided by a real estate agent, they are more likely to recommend the agent to friends, family, and acquaintances who are looking to buy or sell properties. Referrals from satisfied clients not only bring in new leads but also establish a sense of trust and credibility for the real estate agent. While advertising in newspapers, social media campaigns, hosting open houses, and cold-calling can also be beneficial strategies to attract clients, referrals tend to result in higher-quality leads and have a higher chance of converting into actual clients. Bidding services are not a common strategy for real estate salespeople to attract potential clients and customers in the traditional sense of real estate sales, making it the least effective option compared to referrals in this context.