Humber/Ontario Real Estate Course 2 Exam Practice

What should be included in a salesperson's pre-listing presentation to ensure its effectiveness?

1. Encouragement for the seller to set a high listing price initially.

2. Reason why the particular seller's property is needed to meet the brokerage's sales goal.

3. Reason why the seller should select the specific salesperson.

4. Suggestion that the seller sells the property privately.

5. Explanation of the market conditions.

6. Explanation of recent sales in the area.

The correct answer is: Reason why the seller should select the specific salesperson.

In a salesperson's pre-listing presentation to ensure its effectiveness, it is crucial to include reasons why the seller should select the specific salesperson. This is because establishing trust and credibility with the seller can significantly impact their decision-making process. By explaining why the specific salesperson is the right choice to handle the sale of their property, the seller is more likely to feel confident in the agent's abilities and expertise. The other options are not as critical or may even be detrimental to the effectiveness of the pre-listing presentation. Encouraging the seller to set a high listing price initially may not align with the market realities and could lead to the property staying on the market for an extended period. Explaining the brokerage's sales goal may come across as self-serving and not focused on the seller's best interests. Suggesting that the seller sells the property privately is counterproductive to the salesperson's goal of securing the listing. While explaining the market conditions and recent sales in the area are important, they are not as personalized or impactful as presenting reasons why the seller should choose the specific salesperson.