Humber/Ontario Real Estate Course 2 Exam Practice

In terms of self-promotion, which statement about advertising and networking is correct?

1. Be active on all available social media platforms for maximum reach.

2. Effective online advertising is only achievable via paid ads, e.g. Google AdWords and Facebook Ads.

3. Utilize videos as an increasingly popular promotional tool.

4. Only invest in advertising if you have multiple active listings.

5. Physical marketing materials are more effective than online tools.

6. Active listings are the only important items to promote.

The correct answer is: Utilize videos as an increasingly popular promotional tool.

In the context of self-promotion, utilizing videos as a promotional tool is considered a correct statement. Video content has become increasingly popular in the real estate industry as it allows agents to showcase properties effectively and engage with potential clients in a more dynamic way. Videos can provide a virtual tour of a property, highlight its key features, and create a more immersive experience for buyers. By using videos in advertising and networking efforts, real estate agents can stand out from competitors and attract more attention to their listings. Option A is incorrect because it does not necessarily mean that being active on all available social media platforms will guarantee maximum reach. It is more important to focus on platforms that are relevant to the target audience. Option B is incorrect as effective online advertising can be achieved through various strategies, not just paid ads. Organic content, SEO optimization, and social media marketing can also be effective ways to promote listings. Option D is incorrect as investing in advertising is not solely dependent on having multiple active listings. It is essential to promote listings effectively, regardless of the quantity. Option E is incorrect as online tools have proven to be highly effective in reaching a wider audience in today's digital age. Physical marketing materials can still be useful but may not be more effective than online strategies in many cases. Option F is incorrect as promoting active listings is crucial but not the only important aspect of self-promotion. Building a personal brand, showcasing expertise, and maintaining relationships with clients are also essential in real estate self-promotion.